Keeping your website up-to-date with fresh content is essential to keeping visitors to your site interested in your Business and Brand, establishing yourself as an expert in your industry, and increasing your website traffic. Finding the right balance between how often you should update content and what parts of your website need to be updated most often should be planned and included in your Inbound & Content Marketing Strategy.
Here are 7 Important Reasons Why You Need Updated Content on Your Website:
1. Increase Traffic to Your Website
An important factor in Search Engine Optimization (SEO) is getting your site’s ranking up in search engine results, and quality content on websites is being rewarded by search engine algorithms now more than ever.
Search engines do not just look at SEO keywords to determine which sites get the highest rankings; they also pay attention to who has fresh and relevant content. Older information does not get the same respect from search engines that new content does and will not help with your search rankings.
Fresh content helps lead your website to higher search engine rankings which draws internet traffic to your website and helps attract customers.
2. Manage Your Online Branding
Along with good SEO techniques, your efforts towards the online branding of your products and services improve your site’s popularity through quality content. Since online branding takes consistent effort and attention to detail, updating your site with new information regarding your brand’s direction is important for drawing in more customers and additional business.
Fresh content on your site helps reflect the relevance and influence that you want for your Brand.
3. Establish & Maintain Credibility
After your SEO methods get new viewers to your site, you want to make a good first impression. It will not help your business if new visitors see outdated or unappealing content.
Visitors to your site will have a better response to you when your content is updated. People expect to see new information on a regular basis. They come to your site to learn something, and possibly, ready to buy something.
The content on your site influences how long visitors stay on your site, how credible you are viewed, and whether they will return and/or do business with you.
4. Improve Search Engine Rankings
Fresh content also extends to your credibility with Search Engines and your SEO results. By providing information of value on topics in your industry or market, you become viewed as an “authority” by search engines, and as a result, you are likely to be ranked higher in search results.
5. Keep Pace with Your Industry
The internet continues to grow rapidly. It is continually changing and becoming more popular. You need to keep your site updated and moving forward with the times. If your website has old content, visitors will move on and search engines will consider you dormant – affecting your SEO and page rankings.
The way your site is designed and the value of the content that you share on it will draw in visitors to get to know more about you and your products and services.
6. Attract Repeat Visitors
When you get repeat visitors to your site, they may be returning to make a purchase after doing some shopping around. New content helps draw in and keep viewers attention knowing there will be something fresh to see when they come back. They will also know your site is credible and active when they come back. They will see that you have a sincere interest in your brand and how it is perceived, which also makes them more likely to buy from you.
7. Be Informative & Current
Are you keeping visitors to your website informed on the latest trends in your industry or marketplace?
You can do this in a variety of ways, including updating the content on your website with the latest news or linking to articles and information on other websites that provide updates.
Whatever way you select to provide this information, be sure to maintain it. Update the content on your site that is outdated or no longer accurate. Make sure that links that go to other websites are still current and helpful to your visitors.
You should also update your SEO keywords to keep pace with the new information and trends that are available on your website and your industry. This will help visitors find you through search engine results since your next visitor (and customer) is likely to be searching using newer and more current terminology.
Be sure that your Inbound & Content Marketing Strategies address how you will keep your website content updated so that it is appealing and useful to visitors to your site and improves your SEO results. These efforts will improve your Brand’s image and influence on an expanding audience of internet users who are your customers and potential customers.